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Pepa is a copywriter.

Pepa Cummins


Favourite place on earth? 
New York City (cliché for a 21 year old girl I know!)

How would you describe yourself in five words?
Passionate, Witty, Proactive, Friendly and Communicative

How did you get started in copywriting?
I’ve written travel journals all my life. Starting at three it was drawings and my mum would scribe what I was saying. At six I started writing them myself and never stopped. From here writing articles and journals as well as growing up in an advertising agency and being so mesmerised by it, a copywriter seemed like the perfect fit.

What’s your drink of choice?
A glass of red or a cosmopolitan!

Who or what inspires you?
People watching! It’s one of my favourite things and where I get a lot of my ideas from. TV and movies are also a big one. I love watching TV especially cult tv shows like Friends, Will & Grace and 30 Rock. I love the humour I find it so fricken’ clever.

Where would we find you on a Sunday morning?
In bed (possibly hungover) or walking on the beach.

What are your plans for the future?
I want to move to New York City and become the best copywriter I can be. I would love to work in the fashion and beauty industry doing copywriting. It is such a huge interest of mine and to combine writing with fashion and beauty would be an absolute dream.

Where do you feel most creative?
Everywhere! You can’t pick and choose where you are creative. Creativity just happens.

Who is the woman/en who you look up to and why?
My mum Michele, my aunty Emma and my nanna Val. These women know what they want in life and go for it. They face any challenge put in front of them and take it with passion, kindness and a smile. They always see the good in people and never let anything get them down. I love these women.

Where would we find your work?
On my website!