Eleanor is the founder and designer of clothing label, Eraser Street.
Favourite place on earth?
I’d have to say right now it’s probably Melbourne. I haven’t always lived here but while I have, it’s become a pretty formative city for me, so it’ll always be a special place.
How would you describe yourself in five words?
A Girl On A Mission.
How did Eraser Street get started?
Eraser Street was born around the end of my last year of high school… I guess as a creative outlet at first? Drawing became an important way to make sense of everything going on. So yeah… I probably spent a bit more time drawing up what would become my first T-shirt designs, than I did writing practice essays for my final exams. After a few months of working on the concept and getting everything just right, I launched Eraser Street in June 2017.
I’m trying to approach my clothing label as not just a ‘brand’, but a physical place: hence the name Eraser Street. It is early days, but I want all of my creative work to belong together – like everything exists or is connected to this fictional world. While Eraser Street is an imaginary place, I think the word ‘street’ makes it feel close to home. Like it could be a street in ‘your’ neighbourhood or something, which I think is nice. Also, while the word eraser suggests the nature of how all my designs start (a scribbly drawing in pencil and a lot of rubbing out.) I also like the word eraser because like anything, this project is likely to change and morph as time goes by, so it’s just right!
What’s your drink of choice?
Anything cheap and sweet.
Where do you feel most creative?
I don’t know if I feel most creative in any one place. Creativity often doesn’t come easy, and for me there aren’t any tricks to sparking good ideas. For example, getting struck by a lightbulb moment, or being amongst nature, or using a particular pen, is just not how it happens for me. I think more often it’s just a matter of putting the hard work in, trial and error, and crossing your fingers.
Where would we nd you on a Sunday morning?
At home, probably catching zzz’s, or playing my guitar.
Who or what inspires you?
My friends, how people dress, the mundane, pop art, paintings, cartoons, illustrations, music, movies, posters, TV shows. Just anything really! Daniel Clowes is probably one of my favourite illustrators. I really enjoy a good cynical, funny comic, you know? But I probably feel most inspired to make things after seeing and experiencing other people’s work and creativity in action. Whether that’s seeing a band play, or watching a really good movie, or when I hear a really good song for the first time. Just little pieces of work that really hit you and make you go, “Woah”. It really does reaffirm the importance of creative work and art for me. How something a stranger makes, can play such importance in other people’s lives. Because I wanted Eraser Street, to be this surreal place, I also tend to look to places like Las Vegas for inspiration. These strange, fantastical, glittery places I’ve only seen in pictures, which in turn, fuelled the foundations of my designs to stem from this more impulsive, melodramatic, romantic, colourful, and playful world of energy.
Who are the women who you look up to and why?
I look up to and admire a lot of strong front-women in music, like Debbie Harry, Patti Smith, Joan Jett, Isabella Manfredi and Charli XCX. Aside from being super cool performers and artists with great style, for me, music and fashion are two things that are intrinsically connected to each other, so I do draw a lot of inspiration from anyone using those mediums to express themselves and who they are.
What are your plans for the future?
I have an interest in everything from photography and styling, to animation and graphic design, so I am eager to just keep learning, finish the course I am studying this year (A Certificate IV in Design at Swinburne, Melbourne) and ultimately just keep designing and making cool things that make me happy and that people can wear, for Eraser Street and beyond.
Where can we get our hands on your creations?
You can find them on Instagram @eraserstreet, or visit the online store at eraserstreet.com!